Present your listing in a competitive market

As we mentioned in the first part of this note , so that the presentations of your listings make you stand out and locate you as the professional you are, you must make prior preparations, such as studying in detail the market situation, planning a strategy to attract ideal clients and also be prepared for any unforeseen guest. Now we bring you some recommendations that will allow your presentation to continue developing in the best way and finally you can list that desired property. Take note!

During the presentation:

Ask the right questions

To be a good listener, you have to ask the questions first. During your presentation, be curious to know what will be on sale. Knowing details about sellers and their love for your home will help you promote it to future buyers. Believe it or not, customers will be surprised if you stop your presentation, take a moment and ask them some questions. You can try some like:

Why are they selling the house in smart city Islamabad?

  • Where would you like to live after you have sold?
  • What do you like most about your apartment / house and neighborhood?
  • What is your favorite or least favorite area of ​​the house?
  • Why did they buy the apartment?
  • How did they find it?

Genuine questions often lead to conversation, and consequently help you start building a relationship. Everyone wants to feel appreciated, having a deeper conversation with your customers shows that you are interested in their well-being and not just in making a quick sale.

Briefly explain why they should work with you

You know about the professionalism and commitment that characterizes you, but your clients do not. An effective way to let them know is to show them instead of just commenting on them. Give illustrative examples of how you helped a similar property owner sell their home, be specific, say exactly how hard you worked to get the best results. But do not provide any personal information, you do not want them to think that you are out there sharing the confidential information of your customers.

Another option is to let them know how your experience and education will help you get the best price for your home. For example, if you are known in the area, show them your years of experience and knowledge of the area. If you have taken courses to improve your negotiation skills or the organization of a house, report them. If your past customers have positive comments, present them in an easy-to-read way as you give them a little overview of how you helped them. Just remember, do not spend too much time talking about yourself, we suggest you do it a maximum of 3 or 4 minutes.

Leave the price issue until the end

We know that in most presentations the property’s “suggested” list price is in large, bold letters right at the beginning of the presentation. To establish a good relationship and spend more time with your potential clients, consider changing the order of the presentation and start at the end, that is, explaining a little about why you are the right person to help them, before explaining them about the current state of affairs. of the market and how your home adapts to the sales environment. That way, when you get to the “final” part (the list price), your customers will be waiting for the data in good spirits.

After the presentation

Customize your tracking

In addition to a follow-up email through buy property that includes a PDF copy of your presentation, send a handwritten thank you note days after your presentation. It will give you great rewards to invest in high quality stationery products because, in addition to being remembered when they receive your beautiful card, the client will be receiving a sample of what the follow-up you will give when they list their property with you. And the handwritten note will put you above and beyond.